I PRINCIPI FONDAMENTALI DELLA PUBBLICITà MOBILE

User Visits a Site: When a user visits the publisher’s site, the SSP generates a bid request that includes information about the ad space and anonymized data about the user, such as location, device type, and browsing history.Costs: The costs charged by a DSP for its services vary significantly. It may be a percentage of the advertiser’s bid, i